Alternatives to “best in class” include “industry-leading,” “market-leading,” “top-tier,” and “world-class.” Strong claims such as these are most credible when you can support them with evidence.
Which Claim Fits Best?
- Industry-leading
- Market-leading
- Top-tier
- Leading
- Premier
- Best-of-breed
- World-class
- Benchmark-setting
- Top-performing
- Exceptional
- Outstanding
- Category-leading
- First-rate
- High-performing
- Superior
Industry-leading
“Industry-leading” works when you are describing unusually strong performance or quality.
Example: The company describes the service as industry-leading in its sector.
Market-leading
Use “Market-leading” when you are describing unusually strong performance or quality.
Example: The company describes the service as market-leading in its sector.
Top-tier
“Top-tier” is a possible description when you are describing unusually strong performance or quality.
Example: The company describes the service as top-tier in its sector.
Leading
This wording fits when you are describing unusually strong performance or quality.
Example: The company describes the service as leading in its sector.
Premier
“Premier” works when you are describing unusually strong performance or quality.
Example: The company describes the service as premier in its sector.
Best-of-breed
Use “Best-of-breed” when you are describing unusually strong performance or quality.
Example: The company describes the service as best-of-breed in its sector.
World-class
“World-class” is a possible description when you are describing unusually strong performance or quality.
Example: The company describes the service as world-class in its sector.
Benchmark-setting
This wording fits when you are describing unusually strong performance or quality.
Example: The company describes the service as benchmark-setting in its sector.
Top-performing
“Top-performing” works when you are describing unusually strong performance or quality.
Example: The company describes the service as top-performing in its sector.
Exceptional
Use “Exceptional” when you are describing unusually strong performance or quality.
Example: The company describes the service as exceptional in its sector.
Outstanding
“Outstanding” is a possible description when you are describing unusually strong performance or quality.
Example: The company describes the service as outstanding in its sector.
Category-leading
This wording fits when you are describing unusually strong performance or quality.
Example: The company describes the service as category-leading in its sector.
First-rate
“First-rate” works when you are describing unusually strong performance or quality.
Example: The company describes the service as first-rate in its sector.
High-performing
Use “High-performing” when you are describing unusually strong performance or quality.
Example: The company describes the service as high-performing in its sector.
Superior
“Superior” is a possible description when you are describing unusually strong performance or quality.
Example: The company describes the service as superior in its sector.