Who Is Responsible for Your Information?

For the purposes of this Privacy Policy, the data controller is The Synonym Seeker, a website operated from the United Kingdom.

If you have a privacy question or wish to exercise a data protection right, you can contact The Synonym Seeker through our Contact page .

Information We Collect

The information processed when you use the website depends on how you interact with it.

Information you provide

If you use our contact form, you may provide your first name, last name, email address, subject and the contents of your message.

You are not required to create an account or public profile to use The Synonym Seeker.

Information collected automatically

When you visit a website, technical information may be generated automatically. Depending on the services being used and your privacy choices, this can include information such as:

• IP address or approximate location;
• browser and device type;
• operating system;
• pages viewed and interactions with the website;
• referring pages or websites;
• time and date of visits;
• cookie, advertising or analytics identifiers; and
• technical information used for website security and troubleshooting.

Contact Form

The contact form is provided using Fluent Forms. When you voluntarily submit the form, the information you enter is stored within WordPress and Fluent Forms so that we can read and respond to your enquiry.

We use contact-form information only for purposes connected with your message, such as answering a question, considering a suggestion or responding to feedback.

Contact submissions are retained for as long as reasonably necessary to respond to the enquiry, maintain appropriate records, resolve issues and meet any applicable legal requirements.

hCaptcha and Spam Protection

We use hCaptcha, provided by Intuition Machines, Inc., to protect the contact form and website against automated submissions, spam, fraud and abuse.

hCaptcha may process technical and interaction information in order to determine whether an interaction appears to come from a human rather than an automated system.

We use this service because we have a legitimate interest in protecting the website, our forms and visitors against spam and abusive automated activity.

You can read more in the hCaptcha Privacy Policy .

Google Analytics

The Synonym Seeker uses Google Analytics 4 to understand how visitors use the website. Analytics information helps us understand matters such as which pages are visited, how visitors reach the site, general usage patterns and website performance.

Google Analytics may use cookies or similar technologies and process information about your browser, device, interactions, approximate location and use of the website.

Where applicable law requires consent for non-essential analytics technologies, we rely on consent before using them.

For further information, please see Google’s Privacy Policy .

Journey by Mediavine and Grow

The Synonym Seeker works with Mediavine to manage programmatic advertising through Journey. Advertising helps support the operation of the website.

Mediavine and its advertising partners may process information and use cookies and similar technologies in connection with advertising, advertising measurement and privacy preferences.

The website also uses Mediavine’s Grow tools for reader and site-engagement features. These features may use cookies, local storage, identifiers or information about interactions with the website.

The Synonym Seeker does not currently operate an email newsletter or use visitor email addresses for marketing.

Mediavine provides its own detailed Advertising Privacy Notice on this Privacy Policy page. That notice is supplied and maintained by Mediavine and explains its advertising practices, partners, data processing and privacy choices in greater detail.

Cookies and Privacy Choices

The website and the third-party services it uses may store or access cookies and similar technologies on your device. These technologies can be necessary for website functionality or can be used for analytics, advertising, security and preference management.

Visitors in the United Kingdom, European Union and other regions where consent is required may be presented with privacy or cookie controls. Mediavine manages privacy controls relating to its advertising services according to the visitor’s location and applicable requirements.

If you have previously made an advertising privacy choice and later change your mind, Mediavine may provide an Update Privacy Settings link in the footer where applicable.

In certain US states, Mediavine may instead provide a Do Not Sell or Share My Personal Information option where required.

You can also configure your browser to block, delete or notify you about cookies. Blocking some technologies may affect how parts of the website function.

Why We Process Information

Where UK GDPR or similar data protection law applies, personal information is processed only where there is an appropriate legal basis.

• Consent: where you have agreed to non-essential analytics, advertising or similar technologies.
• Legitimate interests: where processing is reasonably necessary to operate, secure and improve the website, prevent spam, understand website performance or respond to enquiries, provided those interests are not overridden by your rights.
• Legal obligations: where information must be processed or retained to comply with applicable law.
• Steps at your request: where processing is necessary to respond to a request you have made to us.

Who May Receive Information?

We do not publish contact-form submissions or sell the information that you provide directly to us through the contact form.

Information may be processed by third-party service providers where necessary to operate the website. These include services such as:

• WordPress and website-hosting infrastructure;
• Fluent Forms for contact-form processing;
• hCaptcha for spam and abuse protection;
• Google Analytics for website analytics; and
• Mediavine, Journey, Grow and advertising partners for advertising and related services.

Information may also be disclosed if required by law, court order or another valid legal requirement, or where reasonably necessary to protect the website, our rights or the rights and safety of others.

International Data Transfers

Some of the service providers used by The Synonym Seeker are based in, or process information in, countries outside the United Kingdom.

Where UK data protection law applies to an international transfer of personal information, providers may use recognised safeguards such as adequacy arrangements, standard contractual clauses or other legally permitted mechanisms.

Mediavine’s own Advertising Privacy Notice contains additional information about international transfers connected with its services.

How Long Information Is Kept

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for legitimate administrative, security or legal requirements.

Contact-form submissions may be retained while an enquiry is being dealt with and afterwards where appropriate for record-keeping, resolving follow-up questions or meeting legal obligations.

Third-party providers determine their own retention periods for information they process through their services.

Your Data Protection Rights

Depending on where you live and the circumstances, you may have rights concerning your personal information.

Under UK data protection law, these can include the right to:

• request access to personal information held about you;
• ask for inaccurate information to be corrected;
• request deletion of personal information in certain circumstances;
• request restriction of processing in certain circumstances;
• object to certain processing based on legitimate interests;
• request portability of certain information where the legal requirements are met; and
• withdraw consent at any time where processing is based on consent.

To make a request relating to information controlled by The Synonym Seeker, please use our Contact page .

If your request relates specifically to personal information processed by Mediavine for its advertising services, its own Advertising Privacy Notice provides the relevant contact information.

If you are in the United Kingdom and are dissatisfied with how your personal information has been handled, you also have the right to complain to the Information Commissioner’s Office .

Security

We take reasonable steps to protect the website and information submitted through it. However, no website, internet transmission or electronic storage method can be guaranteed to be completely secure.

Please avoid sending sensitive personal information through the general contact form unless it is necessary for your enquiry.

Children’s Privacy

The Synonym Seeker is a general language and writing website and is not designed for the purpose of knowingly collecting personal information from children.

If you believe that a child has submitted personal information to us inappropriately, please contact us so that the matter can be reviewed and, where appropriate, the information removed.

Links to Other Websites

The Synonym Seeker may link to websites operated by third parties. We do not control those websites or their privacy practices.

When you leave The Synonym Seeker, you should review the privacy information provided by the website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the website, the services we use, our practices or applicable requirements.

When the policy is updated, the new version will be published on this page and the “Last updated” date will be changed.

Contact Us

If you have a question about this Privacy Policy, the information we hold about you or your privacy rights, please contact The Synonym Seeker through our Contact page .