In formal writing, “on the flip side” is usually better replaced with “on the other hand,” “conversely,” “by contrast,” or “however.” The best choice depends on whether you are presenting an opposing point, a different perspective, or a direct contrast.
Formal Choices for Different Contrasts
- On the other hand
- Conversely
- By contrast
- In contrast
- However
- Nevertheless
- Nonetheless
- Alternatively
- From another perspective
- Viewed differently
- On the contrary
- In comparison
- Set against this
- That said
- A contrasting view is
On the other hand
The closest standard alternative for presenting a contrasting consideration.
Example: The proposal is expensive. On the other hand, it could reduce long-term costs.
Conversely
Best when the second statement presents the reverse or opposite relationship.
Example: Higher demand may raise prices; conversely, lower demand may put downward pressure on them.
By contrast
Use when directly comparing two different cases or conditions.
Example: Urban areas saw growth. By contrast, rural populations declined.
In contrast
A versatile formal transition for highlighting a difference.
Example: In contrast, the second group showed little change.
However
A broad formal transition when the next point limits, qualifies, or contrasts with the first.
Example: The method is quick. However, it is less precise.
Nevertheless
Use when the second point remains true despite what came before.
Example: The sample was small. Nevertheless, the pattern was consistent.
Nonetheless
Very similar to “nevertheless,” with the same formal concessive function.
Example: The task was difficult. Nonetheless, most participants completed it.
Alternatively
Use when presenting another option rather than a true opposite.
Example: Alternatively, the data could be collected online.
From another perspective
Useful when shifting to a different way of viewing the same issue.
Example: From another perspective, the change may create new opportunities.
Viewed differently
A concise way to introduce an alternative interpretation.
Example: Viewed differently, the decline could indicate stabilization rather than failure.
On the contrary
Use only when directly contradicting a previous statement, not simply presenting another side.
Example: The policy did not reduce access. On the contrary, attendance increased.
In comparison
Useful when the contrast comes from comparing two groups, periods, or approaches.
Example: In comparison, the earlier cohort had higher completion rates.
Set against this
Formal wording for placing a second fact or consideration in contrast with what came before.
Example: Demand has increased sharply. Set against this, staffing levels have remained unchanged.
That said
Less formal than the other choices but still acceptable in many professional documents for introducing a qualification.
Example: The approach has clear advantages. That said, implementation will take time.
A contrasting view is
Useful when explicitly introducing an opposing interpretation or position.
Example: A contrasting view is that the policy may increase administrative burden.