“Thank you for your patronage” is correct, but it can sound old-fashioned or overly formal. In most customer communication, “Thank you for your business”, “Thank you for your continued support”, or “Thank you for choosing us” sounds warmer and more natural.
Customer Thank-You Phrases at a Glance
- Thank you for your business
- Thank you for your continued support
- We appreciate your business
- We appreciate your continued support
- Thank you for choosing us
- We appreciate your loyalty
- Thank you for being a valued customer
- Thank you for your continued business
- We’re grateful for your support
- Thank you for shopping with us
- Thank you for trusting us
- Your business means a lot to us
- We appreciate having you as a customer
Best Phrases for Different Businesses
- General business: “Thank you for your business.”
- Repeat customers: “Thank you for your continued support.”
- Retail: “Thank you for shopping with us.”
- Service business: “Thank you for trusting us.”
- Small business: “Your business means a lot to us.”
Thank you for your business
The clearest modern equivalent and suitable for almost any business.
Example: “Thank you for your business. We look forward to working with you again.”
Thank you for your continued support
Warm and appropriate for repeat customers or long-term clients.
Example: “Thank you for your continued support over the past year.”
We appreciate your business
Professional and natural for invoices, receipts, and customer messages.
Example: “We appreciate your business and hope to serve you again soon.”
We appreciate your continued support
A good choice when you want to acknowledge an ongoing relationship.
Example: “We appreciate your continued support and loyalty.”
Thank you for choosing us
Friendly and customer-focused, especially after a purchase or booking.
Example: “Thank you for choosing us for your recent order.”
We appreciate your loyalty
Best for established customers, members, or subscribers.
Example: “We appreciate your loyalty and are grateful to have you with us.”
Thank you for being a valued customer
Warm and personal without being too informal.
Example: “Thank you for being a valued customer for the past five years.”
Thank you for your continued business
Slightly more commercial than “continued support,” but clear and professional.
Example: “Thank you for your continued business. It is always a pleasure working with you.”
We’re grateful for your support
Warm and versatile for small businesses, creators, charities, and community organizations.
Example: “We’re grateful for your support—it makes a real difference to our small business.”
Thank you for shopping with us
Best for retail, ecommerce, and customer purchase confirmations.
Example: “Thank you for shopping with us. We hope you enjoy your order.”
Thank you for trusting us
Useful for services where trust is central, such as consulting, care, finance, or professional advice.
Example: “Thank you for trusting us with your project.”
Your business means a lot to us
Personal and warm, especially for small businesses.
Example: “Your business means a lot to us. Thank you for supporting our team.”
We appreciate having you as a customer
Friendly and relationship-focused.
Example: “We appreciate having you as a customer and look forward to helping you again.”
Is “Patronage” Still Appropriate?
Yes, but it has a traditional tone. It can suit heritage brands, formal hospitality, cultural organizations, or deliberately old-fashioned messaging. For ordinary customer communication, “business,” “support,” or “loyalty” usually sounds more natural.
Make Customer Thanks Specific
A short detail can make the message feel genuine: “Thank you for supporting us for ten years” or “Thank you for choosing us for your first order” is more personal than a generic closing.